Television Commercials
This launch spot introducing Gordon Ramsey kitchenware at Kmart was directed by Rocky Morton/ and concepted by Nick and Courtney of PMH. We went to Gordon Ramsey's house in London the morning before the shoot so I could convince him once and for all the other person in the spot had to be a man vs a woman. This was it's much funnier. Had it been a woman, the spot would have felt menacing.